Privacy Policy
Notice to Customers relating to the "Personal Data Protection Act" Policy
1)The purposes for which data relating to customers may be used as follows:
(a) The daily operation of Yue Hwa's business in providing goods, products and services to customers;
(b) Marketing goods, products and services (please refer to paragraph 5 for provisions in relation to direct marketing);
(c) Designing services or related products for customers' use;
(d) Meeting the requirements to make disclosure under the requirements of any law binding on Yue Hwa or any of its branches; and
(e) Purposes relating to any of the above.

2)A customer is allowed to withdraw his / her consent by writing to us indicating your intention to withdraw. Processing of this request will take around 3 working days.

3)All the information collected will be stored in our main server in Hong Kong.

4)Yue Hwa should not be held responsible for any leakage of personal data due to loss of Imperial card which is caused by the individual's actions.
5)Direct Marketing
(a) Yue Hwa intends to use the personal data of customers (including, without limitation, their names, address, telephone numbers, electronic mail address and such other personal data from time to time provided by the customers to Yue Hwa) for direct marketing purpose as stipulated in (b) but Yue Hwa can only use such data for such purpose with the consent (including an indication of no objection) of customers.
(b) Yue Hwa may conduct direct marketing for the following kinds of products:
  • Information, products and services of goods and retail products including , without limitation, clothing and footwear, food, travel goods, sport equipment, medical equipment, arts & crafts, bedding products, household products and other goods/ products normally sold in department stores;
  • Members promotional activities including, without limitation, sales activities, branding and imaging activities, coupons or discounting activities etc.; and
  • Marketing research.